Apple Hotline – Case ID Vs CS Code

Many times, when we have technical problems, we call Apple Hotline for support to determine if it is a hardware or software issue. If it is a software issue the Hotline will provide support. If it is a hardware failure the Hotline will ask you to bring the hardware for a warranty exchange at one of the Apple Authorised Service Centres.

Everything we make a call to Apple Hotline, a Case ID will be issued to us. A Case ID is a reference number that refer to your report with the Hotline. That is it. It’ss a reference number for your reported case.

When a user is told by the Hotline he has a hardware failure, the user happily bring down the faulty device to the service centre and expect a replacement. Sad to tell all Apple owners, calling Apple Hotline and given a Case ID do not entitle you to any free or warranty hardware replacement at any centre.

The Service Centre’s decision supersede the Hotline and the Case ID is just a reference number for your case. It only proves that you have logged a call to the hotline, not an agreement to carry out the repair. The authorised centre is bounded by the laws of Apple warranty, for which anything not of electronic failure is not covered under warranty. The only thing that can overwrite the authorised centre’s decision is a CS Code.

CS Code is Customer Service Code issue by the Customer Relations Officer. This CS Code will only be given if the Customer Relations Officer is satisfied that the issue is not under mishandling or the repair is given under good will. The CS code can then supersede Service Centre decision and even a free replacement for out-of-warranty hardware.

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Learning English With Native Speaking Teachers

Learning English can seem like a complicated and time consuming task. Understanding English slang, and how native English speakers engage in conversation, is something that cannot be learned in a text book. Learning English from a native speaker teacher has a number of advantages. Although there can be miscommunication regarding culture and customs, native speaker teachers can make it easier to learn and understand the English language.

The advantages of learning English with native speaker teachers include:

1. Authentic Learning: A student will be exposed to the authentic English language. Through learning activities such as games, students will learn about the culture and how to speak like a native speaker. This includes the use of slang and accents. Students will be able to engage in real and regular conversations that English speakers use every day.

2. Pronunciation and Language Use: Native speaker teachers provide a natural way of learning English words and grammar. Students will learn how to properly pronounce words and phrases. They will also learn how to speak and write using proper grammar and vocabulary. They can provide instant and accurate feedback to help students overcome bad speech patterns. . For instance, if a student pronounces a word “ate” but means to say “hate,” a teacher will provide proper enunciation of the letter “h.” Many words look the same but are pronounced differently. Phrases such as “I have read that magazine,” and “I like to read” are good examples. These types of words can be confusing for a student learning English. A native speaker teacher will understand the background and meaning of the words.

3. Cultural Questions: Because the English language is often integrated within a culture, native speaker teachers are able to provide answers to questions about customs or cultural practices that may come up during class.

4. Grammar: People whose native tongue is English are quick to catch grammar errors. For instance, a phrase such as “will not to tell” is a grammar mistake a teacher will pick up on every time. They will provide positive feedback to help a student learn to say “will not tell.” After a series of positive feedback sessions, students will begin to monitor themselves and catch their own mistakes and correct them.

5. English Conversations: By conversing with native speakers, a student of English will be able to pick up on the meaning of phrases and the teacher will be able to make sure the student is applying the proper meaning of the words and phrases they use. The English teacher can explain why a phrase is spoken in a certain way.

6. Verbs: Some English verb phrases can be very confusing. A teacher can explain phrases like “come up with” or “checking in on” much more easily. There are also many irregular verbs used in the English language. Rules for such verbs as “sing, sang, and sung “can be difficult to comprehend. A teacher who is fluent in English can make these rules regarding irregular verbs easier to understand.

7. Strange Vocabulary: Explaining the difference between such phrases and words as “wise man and wise guy” can be difficult. The teacher will have an easier time explaining types of words that seem illogical to a student.

English is not the most complex language in the world, but it can be one of the most difficult to learn. Native speaker teachers will have the experience of speaking the language and have a better and less complicated way of providing explanations. When implemented correctly, teaching English to foreign students can be rewarding and enjoyable for both the teacher and the students.

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5 Tips to Help You Become a Linux Expert

Linux/GNU is a free OS. No matter how much you know about the operating system, you still need to hone your skills. With improved skills, what you can do is customize the OS to meet your needs. Aside from this, you will be more likely to land a good job in the Information Technology sector down the road. The tips given below will help you get started with Linux to become an expert. The journey will be long but will give you a lot of fun. Read on to know our tips that can help you become a Linux expert.

1. Avoid Using Ubuntu

First of all, if you want to be a Linux expert, we suggest that you make use of a distribution such as Fedora or OpenSuse. However, you may not want to use Ubuntu. Apart from this, whenever you have a problem, you may want to try your level best to get it fixed rather than reinstall the OS.

It’s not a good idea to go for Ubuntu because this OS is a good choice for non-technical people. In other words, this OS is for those who want something other than Windows but don’t like to get into the inside of the system.

2. Use the command line

This may be hard but you may want to make use of the terminal to get all your tasks done. As soon as you start doing so, you will see a world full of various utilities. You may not know but Linux is one of the fastest operating systems you can use.

3. Don’t go the easy route

If possible, use Linux to get everything done. Going for the easy route is not a good idea. For instance, if you need to do a task that you don’t know how to do on Linux, try to do it on Linux instead of getting it done on Windows. In this open source OS, you can find a lot of alternative ways of doing the same task. So, what you need to do is look for alternatives for the problem at hand. You will learn a lot if you do this in your own way.

4. Use the Source code

In the start, you may want to try installing apps through the source code instead of the given package managers. This will introduce you to lots of dependencies. You will have to change conf files, which will help you to get familiar with the architecture of the system. You will find out where the libraries, scripts, resides, headers and other things are.

5. Don’t stop, keep moving

You can benefit from a world of open source stuff. As soon as you get familiar with the operating system, you may want to get started as a contributor to the open source. As a matter of fact, there are tons of open source projects. Based on your interest, you can go for the right project.

So, if you have been struggling to become a Linux expert, we suggest that you follow the tips given in this article.

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Employee Motivation – 10 Tips to Boost Job Performance

Increase Employee Performance by Harnessing the Power of Motivation

Employee motivation and productivity can be enhanced and improved by creating a work environment that maximizes the factors that affect performance. These factors are simple to understand, easy to measure, and can add tremendous value to any organization that is willing to implement them. Use these 10 tips to make sure that your employees are energized and inspired to produce the best results possible.

1. Interesting Work

Intrinsic motivation comes from the shear joy and pleasure of doing a task. When you read a great book, no one has to pay for each page you read. It is a pleasure to learn how the story unfolds and watch the plot develop. It is the same way with employee motivation. To maximize employee performance, find out what employees like about their jobs and then try to add more tasks that align with their own natural interests and talents.

2. Appreciation & Recognition

William James said, “The deepest desire in human nature is to be appreciated.” It does not matter how much you pay someone, everyone want to know that their efforts are being seen and appreciated, especially by their manager. Don’t just send them a thank you e-mail – that just means you care enough to hit the “Enter” key. If you really want to thank someone buy them a real “Thank You” card and describe how their behavior and performance has added value to the team and organization. Make it a point to catch people doing things right and they will inevitably do things right more often.

3. Feeling Involved In the Work Process

Research shows that when people get to participate in creating a system or process, they are much more likely to follow it than one simply imposed upon them by an outside expert. Recognize that the people doing the job have the knowledge of how things can be done better, faster, and cheaper. If you want them to tell you, then make it easy for them to offer suggestions and reward employees who contribute ideas that add value to the bottom line.

4. Achievement

Napoleon once remarked, “It is amazing how willing men are to risk their lives for a little bit of tin and ribbon to wear upon their chest.” Awards and prizes can serve as a great motivator to harness the power of healthy competition. It is always better to use rewards that are meaningful and inspiring. When an employee exceeds your expectations, then make sure you recognize their achievement. On the day someone retires, they will pack up these awards and prizes to serve as fond reminders of a wonderful career.

5. Job Security

If everybody had what it takes to be an entrepreneur, then there would be no General Electric or Toyota and we would all be buying products from artisans and craftworkers. Thankfully, many people prefer to be part of a large organization and can be more productive when they get to focus on doing their job instead of worrying about developing a business plan or marketing strategy. Telling people that they are lucky to have a job creates an atmosphere of fear and worry that decreases job performance. Instead, tell your employees that the company is lucky to have such a skilled and committed workforce and people will take pride in their work and their company.

6. Increased Responsibility

We all know that some employees lack ambition and have no desire to advance on the job, but the vast majority of workers want a chance to take on more responsibility and add more value to the organization. Always be aware of opportunities for training that will equip your employees with the skills and tools they will need to advance in their career. Always try to fill open positions with internal applicants before looking for an outside candidate. This will create a culture of career development and preserve institutional memory and organizational knowledge so that it can be transferred to rising employees as they advance in their own career.

7. Good Wages

Robert Bosch, founder of the world’s largest automobile parts supplier, said, “I do not pay good wages because I have a lot of money; I have a lot of money because I pay good wages.” If you want motivated, high productive employees you have to pay such people according to their ability and performance. Good employees are motivated by more than just good wages, but never allow low wages to be the wedge a competitor can use to steal away your best people.

8. Good Working Conditions

If you want to get the most out of people you need to create an environment that facilitates success. At the minimum, you must offer a safe, clean, and sanitary work site. To get the most out of employees, help them take pride in their workspace, even if it is only a cubicle or workstation. Allow people to personalize their own work sites with photos or small trinkets so they will feel like they have a place that belongs solely to them.

9. Being Part of a Team

Being part of a dysfunctional team is an emotionally draining experience that results in low morale, low productivity, and high turnover. The great coach, Vince Lombardi, once remarked, “Individual commitment to a group effort — that is what makes a team work, a company work, a society work, a civilization work.” We are all social beings and we all want to be part of a healthy team where we can give and receive support, help, and encouragement. Organizations can harness this natural human desire by aligning employee efforts to achieve goals that are mutually beneficial to both the organization and its employees.

10. Help with Personal Problems

How many times have you heard about a bad boss who told their employees to leave their problems at the door so they could focus on their job? Unfortunately, they probably left their motivation and productivity at the door as well. Smart managers know that it is not their job to be a counselor or therapist, but it is there job to recognize when one of their employees is having personal problems that are affecting their job performance. They need to have open lines of honest communication so that employees can feel encouraged to ask for help and then be directed to their Human Resources Department or their Employee Assistance Programs.

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Treatment of Obesity: Weight Loss and Bariatric Surgery

Bariatric surgery includes a kind of procedure performed on people who have obesity. Weight loss is achieved by reducing the size of the stomach with a gastric band or through taking away a portion of the stomach (sleeve gastrectomy or biliopancreatic diversion with duodenal switch) or by resecting and re-routing the small intestine to a small stomach pouches (gastric bypass surgery).

The fundamental basis for bariatric surgery for the purpose of accomplishing weight loss is the determination that severe obesity is a disease associated with multiple adverse effects on health which can be reversed or improved by successful weight loss in patients who have been unable to sustain weight loss by non-surgical means. It even helps in the reduction of cardiovascular disease (CVD) as well as other expected benefits of this intervention. The ultimate benefit of weight reduction relates to the reduction of the co-morbidities, quality of life and all-cause mortality.

Specific criteria established by the NIH consensus panel indicated that bariatric surgery is appropriate for all patients with BMI (kg/m2) >40 and for patients with BMI 35-40 with associated comorbid conditions. These standards have held up over the long years, although specific indications for bariatric/metabolic surgical intervention have been recognized for persons with less severe obesity, such as persons with BMI 30-35 with type 2 diabetes. The indications for bariatric surgery are evolving rapidly to consider the presence or absence of comorbid conditions as well as the severity of the obesity, as reflected by BMI.

Specific Bariatric Surgical Procedures are Roux-en-Y Gastric Bypass (RYGB), Sleeve Gastrectomy, Biliopancreatic diversion with duodenal switch, Implantation of Devices (includes Adjustable Gastric Banding, Intermittent vagal blockade, Gastrointestinal Endoscopic Devices).

Bariatric surgical community enacted a number of changes to result in this improved safety record. Included is the identification of the importance of surgeon and center experience, the establishment of pathways, care protocols, and quality initiatives and incorporation of all of these aspects of care into an accreditation of centers program. The transition to laparoscopic methodology occurred during the same time period and also contributed to the improved safety.

Weight loss following bariatric surgery has been studied and reported both short- and longer-term following all surgical procedures undertaken, as weight loss is the primary objective of bariatric surgery. Mean weight loss is uniformly reported. It is crucial to identify however, the high variability of weight loss following apparently standardized operative procedures such as RYGB or Laparoscopic Adjustable Gastric Banding (LAGB).

The ultimate benefit of weight reduction, whether medical or surgical, relates to the reduction of the co-morbidities, quality of life and all-cause mortality. Despite the importance of assessing these risks and taking steps to implement effective medical management with variable success, surgery has proven to be more effective.

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Pizza Has All the Major Food Groups

In this very hectic world, meal time can be such a hassle. It seems hard to squeeze in a balanced diet when you have to do so many things throughout the day. As such, people are always on the look out for quick meals that provide all the necessary nutrients in one bite. If this is the case with you, then you need not look further than the yellow pages. The complete meal has long been around that you are probably eating it more often than you notice. Still puzzled as to what this complete food is? It is none other than the pizza.

For many, pizza may just be a snack or junk food, a fattening substance of empty nutritive value. But contrary to this common notion, the pizza can potentially be a healthful meal that can be both filling and nutritious. While it is true that wolfing down six big slices of pizza in one sitting can definitely make one fat, eating it in the right amounts can just be as healthy as eating a serving of salad. What makes pizza so good is that it has all the food groups recommended by nutritionists and doctors for a proper nutrition.

Here is a run down of the types of food that can be found in most pizzas.

Pizza Has Grain

The basis of any pizza is the crust. It is the binder of the whole pie, where all the ingredients are situated. Crust is simply bread, which is usually made of flour. This is a rich source of carbohydrates which the body uses as fuel for its everyday function. The grain food group is also a good source of vitamins and minerals that are necessary for maintaining normal body processes. The pizza crust is also a source fiber, which is very necessary for maintaining the function of the digestive system.

Pizza Has Protein-Rich Foods

Pizza is rich in food products belonging to the meat group. The usual pizza can have pepperoni, Italian sausages, ground beef, ham and other meats. Some pizzas can even have chicken, veal, or lamb. These types of food are rich in protein, iron, and vitamin D, among many other vitamins and minerals. These nutrients are necessary for building muscle and developing tissue. These nutrients are also used for maintaining hair and skin.

Pizza Has Dairy Products

Aside from the crust, a typical feature of any pizza is the cheese. Nothing beats the chewy, oozing goodness of melted mozzarella on top of any pizza. Some pizzas even have other kinds of cheeses like cheddar, feta, and Gouda. Cheese, like other dairy products is rich in calcium and protein. Calcium is a necessary mineral for growing strong bones and teeth. It is also an important element for preventing diseases like osteoporosis.

Pizza Has Fruits

Another typical ingredient of a pizza is the tomato sauce. While most people would think that tomatoes are vegetables, it is basically a fruit. And like many nutritious fruits, tomatoes are rich in vitamin C, vitamin A, and other minerals. It is also a good source lycopene, which has been shown to help prevent cancer. Certain special types of pizzas also have other kinds of fruits. The Hawaiian style pizza has pineapple, which is another good source of vitamin C. Some Asian style pizzas have mandarin orange. There are even pizzas with avocado, which is a good source of essential fatty acids that increase the level of good cholesterol in the blood.

Pizza Has Vegetables

Pizzas also have healthy vegetables. Of course there is the vegetarian pizza that contains no meat and only vegetables. Such pizzas can very much be likened to salads and have almost the same, if not more nutrients. A pizza can have slivers of bell peppers. There can also be mushrooms. Some pizzas also have cabbage, lettuce, and other greens. Vegetables are rich in calcium, beta carotene, iron, and other vitamins and minerals.

Pizza has Oils and Sweets

Pizzas can be a good source of complex energy from fats. Authentic Mediterranean and Italian pizzas often have olive oil, which is known to be very good to the heart. Other types of oils may also be present depending on the type of pizza. Sweets can also be found in pizzas, especially those for kids.

Pizza Can Comprise a Complete Balanced Meal

If you are looking for a quick meal that is complete and healthy, then you may well be eating pizza. Of course like with any other food, it is best to keep everything in moderation. A slice or two would be fine for a meal, but a dozen may be too much. So the next time you order pizza for delivery, just be grateful for such a good and complete meal.

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Pros And Cons Of Being A Pharmacist

Being a pharmacist is not only about issuing itemized medications to customers, but also advising doctors and physicians regarding proper drugs as well as dosages for their valuable patients. At times, there are pharmacists that are licensed to mix drugs when they are employed to a pharmaceutical company or firm. If you are planning to pursue this career, here are some advantages and disadvantages of being a pharmacist, which can be of immense help in formulating your final decision.

The Pros

Flexibility in Job Environment

Once certified, pharmacists can hone their profession in various work environments. Even though most pharmacists are commonly seen working in retail drug stores, they also have the option to work in schools, colleges and universities, nursing homes, public/private hospitals, and pharmaceutical companies. On top of that, pharmacists can freely choose whether to work as part-time or full-time.

Job Security and Stability

Assuming that there are people who need medication, expect that the demand for pharmacists will continue to exist and grow. With the existence of unceasing advancement in medical technology and the growing population of the elderly, pharmacist positions will certainly turn into a norm. Consequently, copious job opportunities for future pharmacists will be evident.

In terms of job stability, there is only minimum probability that a pharmacist will be laid-off. Either the pharmacist’s work performance is poor or the company will permanently go out of business. Therefore, if you are dedicated in this career, you will emphatically bask the career’s long-term benefits.

Great Compensation Considering the Work Load

Another good thing about being a pharmacist is the great salary given the work load. Unquestionably, the work contents of pharmacists are lighter than any medical-related occupations like those with nurses, doctors, surgeon, etc. Given this work load, pharmacists can make lucrative and steadfast annual salary range from $77, 310 up to $131,440 or more.

The Cons

Education and Training Requirements

In order to become a pharmacist, you will need to complete another four years in a pharmacy school prior to your bachelor’s degree. This can be a burden to those aspiring pharmacists who lack enough funds for their education and clinical work training.

The Work Condition Absolutely Defines “Routine”

Being a pharmacist includes an unvarying set of work and tasks every day. For instance, those who work in the drugstore will get prescription from the customers, and they will give the medications. This is mainly their task throughout the day, and it will be the same routine during the course of the career. Also, the work condition requires pharmacists to stand on their feet most of the time. If you can’t handle the above-mentioned work situations, being a pharmacist is not for you.

Conclusion

Given the pros and cons of being a pharmacist, it will be a very promising career for anyone who is willing to finish the required education and training, can endure long hours of standing, as well as doing the same routine every working day. At the end of the day, being an agent of relief to millions of people through medications is a gratifying feeling.

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Scarsdale Diet Portion Sizes by Food Group

There has been some misconception about the Scarsdale diet portion sizes in the diet. Some have been led to believe there are no diet portion sizes and you are free to eat as much as you want. The Scarsdale diets are founded on the principle that you eat until your hunger is satisfied (or you are in other words full) and then you stop eating. You should not eat until you are stuffed. This is where the confusion begins with the Scarsdale diet portions and sizes.

Some people take the phrase “eat as much as you want” to mean there are no Scarsdale portions, however this is not correct.

In order to help folks know how much they can eat, here is a list of Scarsdale diet portion sizes; broken down into food groups; with a portion size comparison for you to follow. Hopefully this will guide those who want to have maximum weight loss while on this diet.

Scarsdale Portion Sizes for the Carbohydrate Food Group

The main component of the diet carbohydrate group is the protein bread. A serving here is one thin slice. The goal is to consume a protein bread that is greater than 4 grams of protein and less than 12 grams of carbohydrates.

There really are no other Scarsdale portions for the carbohydrate food group that you will need to measure.

Scarsdale Diets Portion Sizes for the Meat Food Group

The meat food group receives a lot of attention in this diet portion sizes you will measure. Since meat is a protein and the Scarsdale diet is high in protein you will be eating meat at a lot of you meals.

A good rule to use when measuring portions and sizes for the meat food group is to have a serving of meat about the size of your palm. This will roughly give you the required Scarsdale portions and sizes for the meat food group.

Scarsdale Diet Portions for the Fruits and Vegetables Food Group

The vegetable food group is another one that gets a great deal of consumption in this diet. Vegetables offer fiber, vitamins and minerals without consuming a lot of calories. However corn, potatoes, peas and beans (not veggies anyway) are not allowed. Other vegetables such as green beans, carrots, mushrooms have a Scarsdale portion size of about what will fit in one cupped hand. Spinach, lettuce cabbage and other leafy vegetables are two cupped hands.

If you have a big appetite though, the vegetable category is so low calorie these diet portions and sizes are the ones you want to increase and fill up on. You get fuller, with a lot fewer calories.

The Scarsdale portion sizes for fruit are always ½ a grapefruit and a medium fruit about the size of your fist for all others. If the fruit is cut up, generally what will fit in your cupped hand will give you the Scarsdale portion sizes for fruits.

Scarsdale Diet Portions for the Fat Food Group

Fats themselves (such as butter, margarine, and mayonnaise) are not allowed on the diet; so you have no need to worry about the Scarsdale diet sizes for this one!

Remember you should always consult your health care provider before beginning any diet regimen. Hopefully this has helped clear up any confusion you may have had regarding Scarsdale diet portion sizes. If you follow this guideline; you should fall within the desired 850-1000 calories per day for optimal weight loss.

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Hawaiian Music History – A Brief Overview

Music is a part of everyday life. We listen to it on the way to work, when we work out, while running errands; all too often in the background. Yet, music is a unique form of expression that charts history, tradition, and culture. Music is the very fabric of Hawaiian culture, its story interweaving through the centuries and evolving to the sound you hear today. European settlers may not have discovered the islands until the 1700s, but Hawaiians discovered the gift of song well before foreigners set foot on Hawaii’s shores.

One of the more curious things about the Hawaiian language is that there is no word for “music,” but its structure has been a mainstay of Hawaiian tradition. Mele, or chanting, was a ritual in ancient Hawaii, a means of preserving ancestral history. These chants chronicled stories of family lineage and legends of Hawaiian gods, tales visually told through the dance of hula. Rituals were guided by a drum beat and a small orchestra of stones, sticks, and rattles, laying the foundation for early Hawaiian music.

Contact with European settlers in the 1700s introduced Hawaiians to the cultures of the world. Missionaries brought Christian hymns and various European instrumentation such as the flute, violin, and the piano. But the Hawaiians were more fascinated with the guitar brought by Spanish cowboys, or paniolos. Hawaiians referred to Spanish music as Cachi-cachi because their fast and improvised style of playing quickly caught on. When the Spanish returned to their home countries, they left their guitars as gifts.

Keen on creating their own playing style, locals began slackening the strings, creating a distinct finger-picking style that suited their rhythmic sensibilities. “Slack-key” guitar became a local craze and encouraged the innovation of another playing style – “steel-guitar.” This involved sliding a piece of steel along the strings, which gave off a soothing, dream-like quality that would soon become the sound representing Hawaiian music.

These innovations inspired locals to embrace other forms of instrumentation. The melody remained firmly in the vocals, an emphasis on language and culture, while the sound, just as ancient rituals had dictated, provided harmony and support. Many were discovering they had innate musical talent and Hawaii quickly garnered such talent for an orchestra. In 1915, the Royal Hawaiian Band was invited to compete at the Panama Pacific Exposition in San Francisco. This was the first-time people had heard of Hawaii, a culture and a language being expressed through song. It painted a lush portrait of the islands, an impression that everything is as melodic and polished as the music they performed.

The Royal Hawaiian Band put the culture of Hawaii on the map and it was Tau Moe, a family of four also known as, “The Aloha Four,” who popularized the steel-guitar. They were Hawaii’s very own supergroup, touring across the mainland, then the world. Hawaii’s island-born innovations and rhythmic harmonies had found a global audience.

The onset of recording made it possible for people to bring Hawaii home with them. In the 1920s, the radio programming of “Hawaii Calls” and live broadcasts of Hawaiian music made people feel as if they were truly there. Almost every hotel – the only venues big enough to house bands and orchestras – had radio equipment set up. A band that was entertaining guests was suddenly playing to the world. By the 1950s, Hawaii Calls was being broadcast to 750 stations.

Hawaiian music waned in the 60s. Local musicians like Don Ho and Joe Keawe still thrived, but mainland artists had flooded the scene, having tried their hand at the genre solely because of its popularity. Hawaiian music was in danger of becoming a fad had it not been for the next generation of musicians.

Gabby Pahinui put the emphasis back on culture. A slack-key and falsetto wunderkind, he had found inspiration through tradition. As Hawaiian music became more popular, it became increasingly about style. With mainland artists having moved on, the genre refocused on long-held cultural themes of sovereignty and national pride, thus spearheading a cultural awakening.

Hula was in the middle of a resurgence. The Merrie Monarch Festival, once a tourist-pageant, became a celebration of culture as hula groups, or halaus, were now required to create original chants for their routine. It was a license to create rather than repeat, introducing a new tradition to the festival by honoring those of the past. The Merrie Monarch gave rise to artists such as Keali’i Reichel and The Brothers Cazimero.

This renaissance ushered in an era of Hawaiian superstars. Sonny Chillingworth and Willie K were revered for their slack-key prowess, while Linda Dela Cruz and Amy Hanaiali’i Gillom’s falsetto wonder made them overnight sensations. Israel Kamakawiwo’ole, simply known as Braddah Iz, remains as the most renowned Hawaiian musician of all time. His medleys of “Starting All Over Again” and “Somewhere Over the Rainbow” are in syndication to this day, while “Hawaiian Supa’ Man” is a suitably mythic representation of his talent and style.

Reggae didn’t arrive in Hawaii until the 80s. Initially shunned by traditionalists, reggae’s rhythmic wonder meshed well with Hawaii’s similar music sensibilities. Hawaii has since adopted reggae and the larger Jamaican culture with open arms. The Rastafarian flag is a symbol of national pride alongside Hawaii’s own state emblem. Reggae and Hawaii are inseparable on the radio today, breeding “Jawaiian” as a popular and meaningful subgenre in the canon.

What made Hawaiian music so pivotal was the culture. It made people stop and listen. Hawaiian themes, traditions, and the stories they tell are what define Hawaiian music as a genre. So long as artists take inspiration in the language and the culture, the music will remain essential to the world.

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Are Music Reviews and Music Press Helpful Tools in Promoting Your New CD Release?

Well, some might say that by asking me, you may be asking the wrong person. As a professional music publicist and music marketing consultant myself for hundreds of successful independent music artists, I can only tell you what I have experienced over the last 27 years plus of doing this for independent musicians. A good music publicist can facilitate interviews for you and get your music reviewed. Its positive impact on your project and career can be more than considerable.

I am writing this article to bring this to the attention of independent artists. Most indie musicians may feel that their music does not stand a chance out there in the sea of hundreds of thousands of independent music releases annually. Unfortunately, with that kind of competition, this is not far from the truth. Most CD releases, without professional promotion, no matter how good, usually get lost or forgotten. However, a good indie music publicist can move your music to the forefront and bring it to the attention of the industry and the public alike with press, interviews, and music reviews. As long as your music is noteworthy, this makes generating the exposure and creating the buzz (if you will) much easier. CD reviews, interviews, and the press can do this efficiently if it’s done right and by a credible professional music publicist.

Album and single reviews, written by professional music critics on credible music blogs and in the music media are read by thousands of potential fans, music journalists, booking agents, music publishers, and A&R representatives from both major and independent record labels on a daily basis. Professional Music Publicists are the curator of these creative placements. This being said, there are still a lot of indie musicians that are just now aware of the positive impact favorable CD reviews, interviews, and the innovative press can have on their project and new record release; while accelerating their music career to the next level.

Our Band is on a Shoestring Budget. How Much Does a Publicist Cost?

The cost for a professional music publicist can vary greatly, depending upon how good they are, how much experience they have, and the extent and quality of their professional Rolodex (contacts-reach). A lot of musicians don’t even bother to inquire on the cost of a publicity campaign with a professional publicist fearing upfront that the cost will be astronomical. A lot of artists and bands are marketing their music on a shoestring budget, and they believe that they just can’t afford the services of a professional music publicist and marketer. They just keep pounding and going the DIY route. Not because they want to, but feel they have to. If you inquire, you may be surprised how reasonable a publicity campaign can be with an established professional music publicist who is willing to work with you. (willing – being the key word here).

It’s unfortunate as well that music media blogs, and credible music critics, much like record labels, do not honor unsolicited requests to review music that is submitted by the artist themselves. This is mostly reserved for professional music publicists and labels with whom they work with on a relatively exclusive basis. It is true of course that money can be a major deterrent to your efforts to solicit the services of a professional. I can only tell you that if you are truly serious about your music, you just need to find a way. If your music is there, this may be one of the only ways to get it noticed. Simply put; find a publicist who is willing to work with you and your budget. Work out a payment plan, find an investor. Just do what needs to be done. Save money on other things – not publicity. It is important though to remember not to pick the least expensive publicist. As with anything else in life – “You Get What You Pay For.” Artists that do not professionally market their wares, or stop marketing their music to save money are like those who try to stop a clock to save time. Pretty Crazy –Right?

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